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2024 / 11
Adidas and Kanye West have forged a groundbreaking partnership that has significantly impacted the sneaker and fashion industries. This collaboration has not only redefined athletic footwear but also created a cultural phenomenon. From the iconic Yeezy line to the innovative designs, their synergy reflects a unique blend of creativity and business acumen. The Birth of Yeezy The collaboration began in 2013 when Kanye West joined forces with Adidas to create…